Copywriting is ...

Copywriting is one of those things that just about everybody and his dog thinks they can do.

After all it’s essentially just writing – isn’t it?

Well, no actually. There is a lot more to it than meets the eye. And not all writers, and writing companies are equal.

This goes some way to explaining why – despite the plethora of web/copywriting sites out there - you are here right now, reading this page.

Think it’s a coincidence? Think again.

It’s no fluke!